25+ years in hospitality, hotel operations and international events. I step in where things need to move โ fast, efficient, without friction.
"Hospitality isn't just what I do โ it's where I've built my edge."
Senior commercial leader with a 25+ year track record across hotel sales, revenue, operations and international events. Based in The Hague, with a deep network across the Netherlands hospitality market.
From pre-opening strategy to on-the-ground execution, I bring structure, clarity and a trusted network across hotels, serviced apartments and hospitality partners throughout the Netherlands.
I plug in where you need me most โ navigating complex operational challenges, scaling your concept, or bridging the gap between commercial strategy and floor-level execution.
My involvement with Meet Me At The Hotel began as the bridge between MMATH and Room Mate Aitana โ connecting the event's vision with the hotel's operational reality and ensuring both sides worked in seamless lockstep.
After four years of close collaboration, I stepped fully into the organisation of MMATH itself. That transition was built on trust, shared standards and a deep understanding of what it takes to run a world-class hospitality-driven event.
My role spans the operational backbone of the event: aligning partners, coordinating logistics, managing hotel integration, and ensuring every touchpoint โ from check-in to late-night sessions โ runs effortlessly.
As Team Manager for the Dutch national Masters teams, I run the entire operation behind the scenes โ logistics, travel, sponsor relations, federation alignment and on-site execution at European and World Championships.
My job is to create the conditions for performance: removing friction, aligning every stakeholder, and making sure nothing stands between the team and winning. The medals belong to the players โ the structure that got them there is mine.
Whether you're facing a complex operational challenge, scaling your concept, or need a senior partner who can plug in and deliver โ I'm available for consulting engagements across the Netherlands and internationally.